Folkeuniversitetet had the reputation, the reach and the impact. What it did not have was a visual expression that matched how modern adult learning works today. After joining Lingu, the brand needed to feel digital, open and contemporary, while preserving its recognisable owl and colour palette.

The brief was clear and non-negotiable: the owl had to stay. It had been used across buildings, diplomas and materials for decades and was instantly recognisable. Our task was to adapt it into a modern identity system that works across digital platforms and communication.

AI supported early exploration, generating letterform directions and mascot concepts that we later refined by hand. It accelerated the process and expanded visual options. Final decisions — art direction, typography, UX/UI and the identity itself — were made by the team.

Folkeuniversitetet now looks like what it already is: a serious institution that is not stuck in the past. The new identity is more open, contemporary and visually distinct, without losing the recognisable owl or the trust built over 150 years. After launch, the in-house team used the system across campaigns and digital presence. Heritage stayed intact. Everything else moved forward.