AI-powered Endpoint Security Analytics

A turn-key design & development project for a platform that eliminates different threats and adversary techniques.

Simplerity, US


UX & UI Design, Responsive Website, Front-End Development, Design System & Branding


2017 - Ongoing

Tech Stack

Three.js, LocomotiveScroll.js, GreenSock.js


Project Scope

Simplerity is an ’all-in-one’ cyber-security cloud-based service that helps companies to save on treat detection & response.

Our team designed and developed a comprehensive user interface for Simplerity platform and created new branding & website.

Brand Identity

By analyzing millions of log records at every single moment, Simplerity helps security engineers to recognize security threats and take action.

The logo emphasizes the idea of continuous and secured data flow between infrastructure endpoints.

Cloud Platform

UX-stage: The interactive prototype allowed us to adjust user flows for a better experience and control quickly and to launch front-end development in-parallel to design.

Front-end developers can assemble new modules independently from designers with a clean and minimalistic UI design system.

We tested & iterated design with ‘early adopters’ to give users more control over crucial actions and system states.

After pivot in early 2019, the platform was significantly redesigned to focus users more on taking actions on time, pop out security insights & level-up overall awareness of infrastructure performance.

Preventing threats with signal monitoring is a crucial feature of the Simplerity platform. Alerts page is informative, intuitive & gives you a live view on security events within the company’s infrastructure.

Desktop Client

When it comes to end-user dealing with new, even such a simple app can be a hassle. A straight-forward simple interface design helps the user to schedule back-ups and configure an app quickly and with minimal effort.


The site clearly shows how the cloud platform works, explains the benefits, and assists. Both on desktop and mobile devices.

  • 12 0

    design and development sprints completed

  • 231 0

    Wireframes & Design frames created

  • 7.6k 0

    Lines of code pushed to git

  • 3 0

    Versions of the User interface created

“ Cyber-security platforms are booming these days. So we needed a clear and bold representation of the platform to stand out from competitors. Crisp’s team delivered a turn-key solution for us and now continues their work on new product features. ”

Leon podobIedov, Simplerity, CEO